# Product: HQ, Kina, Workspace and every approval | BYOM

URL: https://byom.co/product  
Markdown: https://byom.co/product.md  
Last updated: 2026-10-04

> BYOM is the AI operating layer for the people in a commerce brand: each person gets Kina, an AI operator that works across the store, the helpdesk and the growth tools their job needs. Kina does the work, you approve every change, and every change is recorded. Kina does the work. BYOM is the system around Kina that keeps you in control.

## Surfaces

- HQ: The daily home. What needs you today, and what Kina did since you last looked.
- Kina: The operator, by chat or voice call. Reads your store and helpdesk, gathers the evidence and drafts the work.
- Workspace: The board of work in progress, so every job has an owner and a next step.
- Customer Service: Your helpdesk, joined to the rest of the business. Kina drafts every answer with the order, the product and your policy beside it, and your team approves what is sent.
- Growth Engine: Everything from insight to impact: what deserves the spotlight, the creative, the campaign, whether buyers can find you, and what the work did.
- Readouts: Boards built from your own data. Ask for a figure in words, see where it came from, and set a Watch to tell you when it moves.
- Integrations: Shopify, Gorgias, Zendesk and Freshdesk. Credentials are encrypted and never shown to Kina.
- Approvals: The approval gate. A named person approves, and you set when a second person is needed. Riskier changes ask you to confirm it's you, and a declined change keeps its reason.
- Receipts: What changed, who approved it, on what evidence, and whether it can be undone. Export the record any time.
- Rails: Jobs Kina does for you on repeat, checked at every step and approved by you before anything touches your store.
- The judgment engine: An independent check on Kina's work before it reaches you or your store. It never writes and never approves a change.

## How BYOM is built

Kina does the work. BYOM is the system around Kina that keeps you in control.

An AI on its own can write a decent paragraph. To help run a store it also needs your tools connected, a memory of how you work, a check on its drafts, a gate for your approval and a record of what happened. BYOM provides all of that, built for commerce.

Most tools bolt an AI onto an app and ask it nicely to behave. BYOM built the controls first, so they hold however the AI is instructed.

- Integrations: Your store, helpdesk and growth tools, read with the access you grant. The keys never reach Kina.
- Memory: Your brand, your policies and how you like things done, approved by your team and kept from one job to the next.
- A private workspace: Kina works in a workspace kept for your company alone, where long jobs can run without touching anyone else's.
- A second look: A separate check reads every draft before it reaches you.
- The approval gate: Every change waits for a named person. Nothing reaches your store another way.
- A record of every change: What changed, who approved it, why, and whether you can undo it.
- Rails: Jobs you approve every week, saved so Kina runs them the same way each time, with every run checked.

## Putting AI to work across the business

AI is already in your business. It just is not joined up.

Most teams already use AI, in separate accounts. Each one starts from a blank page, cannot see the store, shares nothing it learns and leaves no record of what it changed.

BYOM is where a brand puts AI to work properly: one assistant, one memory, one set of rules and one record, on the model you choose.

- One assistant: Kina works across the store, the helpdesk and growth, so nobody copies context from tab to tab.
- One memory: What one person teaches Kina, the whole team benefits from.
- One set of rules: Who approves what is decided once, and holds for every job.
- One record: Every change is written down, whoever asked and whichever model drafted it.
- Models change. Your setup stays. Run the Kina model or bring your own, and switch when a better one arrives. Your connections, memory, rules and records do not move.
- The work compounds Every approved answer, policy and fix makes the next job better, because it is kept in one place your whole team shares.
- Control you can prove The approval gate sits outside the AI, so it holds whichever model or assistant did the work.
- One place for every assistant The assistants your team already uses can connect to the same data, propose work the same way and meet the same gate.

## Actions

Every write is a card you sign. Approve it or decline it, and undo supported changes for 24 hours afterwards.

- What: The single change proposed, in plain words and exact values.
- Evidence: The ticket, product or figures it rests on, quoted from source.
- Risk band: How much is at stake, so you know what you are signing before you sign.
- Scope: Exactly what is touched, stated in full.
- Approver: Who may sign this, and who signed it.
- Undo: Whether the change can be undone, shown before you approve, with 24 hours to undo supported changes.

## Lifecycle

- 01 Propose: Kina drafts the change with its evidence.
- 02 Approve: A named person on your team signs it.
- 03 Execute: BYOM writes it once.
- 04 Prove: A receipt records what happened, with undo on supported writes.

## Your first month

| When | What happens | Changes to your store |
| --- | --- | --- |
| Day 1 | Connect your store and your helpdesk. Invite whoever approves. Kina learns your brand from your own site and answers your first questions. | None |
| Days 2 to 7 | Run the readiness scan. Kina drafts first replies and product fixes as cards. You approve or decline each one. | Only what you approve |
| Week 2 | Your first Rail: a job you approve every week, now run on repeat and checked at every step. | Only what you approve |
| Weeks 3 and 4 | A daily rhythm in HQ. Receipts build up. Undo covers supported writes. | Only what you approve |

## What BYOM does

- HQ daily home: Opens on what needs your decision and what Kina did since you last looked.
- Kina by chat: Ask about your store and helpdesk and get answers from live data.
- Kina by voice call: Call Kina, talk through the business and hand over the work, with a record of the run.
- Clarifying questions: When a request could mean more than one thing, Kina asks, with answers you can pick in one tap.
- Shopify catalogue reads: Kina reads your catalogue and stock.
- Shopify order and customer reads: Kina answers order and customer questions from your Shopify data.
- One helpdesk inbox: Tickets and conversations from Gorgias, Zendesk and Freshdesk read into one inbox.
- Drafted helpdesk answers: Kina drafts the answer from the ticket, your product records and your policy, for you to approve.
- Helpdesk replies sent from BYOM: Kina drafts the reply, you approve it, and BYOM sends it through your helpdesk with a record of what happened.
- Workspace board: A board of work in progress, so every job has an owner and a next step.
- Credential ownership: Credentials are encrypted and never shown to Kina.
- Actions approval gate: Every write to a connected system is an Action signed by a named person on your team.
- Approval levels you set: Owners and admins approve. Choose one approver or a second person for each kind of work, such as replies to customers. Kina never approves its own work.
- Withdraw an approval: Changed your mind before a change runs? Withdraw the approval and it stops.
- One list of approvals: Everything waiting for a decision and everything already decided, in one place: Waiting, Done and All.
- Risk bands: Each Action carries a risk band before you sign, so the weightiest changes stand out.
- Confirm it's you: Riskier changes ask you to confirm it's you.
- Decline with a reason: A declined Action keeps your reason in the record.
- Written once: An approved change is written once.
- Approval notifications: Approval requests reach you in the app and by email.
- Shopify product updates: BYOM writes approved product updates to your store.
- Price edits in the BYOM app: Price changes as approved Actions in the BYOM app, with the same confirm card and record. Today, price edits run in the BYOM Shopify app.
- Receipts: What changed, who approved it, on what evidence, and whether it can be undone.
- Governance export: Export the record any time.
- Undo for 24 hours: Supported changes can be undone for 24 hours, and the undo is recorded too.
- Bring your own model or endpoint: Run Kina on the Kina model that comes with your plan, or bring your own model or endpoint and switch whenever a better one arrives. Your integrations, memory, rules and records stay where they are. Usage on your own keys is logged and stays off your BYOM bill, and the same approval gate applies whichever model drafts.
- Your records stored in the UK: Durable data, approvals and records are held in the UK.
- Rails: Jobs Kina does for you on repeat, checked at every step and approved by you before anything touches your store. Every run ends with a record of what happened.
- Growth engine: Six rooms on every paid plan, from insight to impact: Overview, Products, Creative, Campaigns, Discovery and Results.
- Creative learning: See what made your best ads work, so you can repeat it.
- Impact tracking: Before and after records: each approved change followed forward against where it started.
- Estimated impact: The hours and money Kina's work is estimated to save, clearly marked as estimates from your own assumptions.
- Creative Studio: Ad images, backgrounds, placement shapes, test thumbnails and short concept videos made from your own product photo, with copy variants in the campaign brief. The cost shows before anything is made; media generation is priced separately.
- Campaigns read beside stock and margin: Kina reads every campaign beside the stock and margin behind it, and flags spend running ahead of supply and ads that sell nothing.
- Spend changes you approve: Pausing a campaign, moving budget or publishing creative comes to you as an Action with its evidence, and is recorded.
- Refunds: Refunds prepared by Kina, checked against your policy before you sign.
- The judgment engine: An independent check on Kina's work before it reaches you or your store. It answers narrow questions about the work, never writes, and never approves a change.
- What Kina must never say, checked by meaning: What you tell Kina never to say is checked in any wording, not only the exact words you wrote down.
- Hidden instructions caught: Instructions hidden in the product text, tickets and web pages Kina reads are flagged and treated as data, never followed.
- Four plain answers: Every check ends in one of four states: Confirmed, Needs you, Unclear or Unavailable. Never a percentage, and an unavailable check says so.
- Customer Service: Knowledge: The policies, product facts and answers Kina may use, each with its source, approved by your team.
- Customer Service: Try it: Ask Kina a customer's question and see the answer it would give, before any customer does.
- Customer Service: Permissions: Choose, job by job, what Kina may prepare and how much approval each one needs.
- Customer Service: Topics: What customers keep asking about, grouped, with the products and pages behind each question.
- Customer Service: Quality: Where answers fell short and why, grouped by cause, so the fix goes to the source.
- Readouts: Boards built from your own data, with blocks you can edit. Ask for a figure in words and see where it came from.
- Watches: A Watch tells you when a figure crosses the line you set. It never changes anything.
- Growth Engine: Discovery: Know if buyers can find you: how AI shopping assistants read your products, what is missing, and the fix to approve.
- Recurring work: Every job Kina does on a schedule, in one list in Workspace, with its history and a pause on each.
- Brand Memory: Your voice, your policies and what Kina must never say, learned from your own site with a source for each, and approved by your team before Kina uses it.
- A private workspace for Kina: Kina works in a private workspace kept for your company alone. The keys to your store and tools never enter it.
- Bring the assistants you already use: Connect the AI assistants your team already uses to BYOM. They see the same commerce data, propose work the same way and meet the same approval gate.
- Morning briefing: A briefing when you open HQ: what changed overnight, what needs you, and what Kina has lined up for the day.
- Comments, to dos and files on every card: Talk about the work on the card itself: comments, to dos, attachments and labels, with Kina in the thread.
- Activity: Everything Kina and your team did, in one stream, each entry linked to the card, Action or run it concerns.
- Notifications: One inbox for what needs you: approvals, failures, reconnects and billing, each linked to the thing it concerns.
- What Kina makes, kept: Every draft, report and file Kina produces stays on the card that asked for it.
- Conversations that keep their place: Come back to a conversation days later and Kina still has the thread, and what was decided in it.
- Work Trace: See what Kina read, asked and checked on the way to an answer.
- Approve in the conversation: When Kina's work needs a decision, the card appears in the conversation and one tap approves or declines it.
- Long work in the background: Hand Kina a job that takes an hour and get on with yours. It reports back when it is done, with a record of what happened.
- Work from your files: Give Kina a spreadsheet, a brief or a photo and it works from the file.
- Scheduled work from a sentence: Say every Monday and Kina sets the job up as a scheduled task you can see, change and stop.
- Skills: Ways of working Kina learns and reuses: how you write a product page, how you answer a complaint, how you name a campaign.
- Hand work to a person: Kina prepares the work, names who it is for, and follows up until it is done.
- Your site read first: Before anything else, Kina reads your own site and learns your brand, products and policies from it, with a source for each fact.
- Known unknowns: What Kina could not learn from your site is listed as a question for you, never guessed.
- A real job in the first hour: Onboarding ends with a real job on your real store, not a tour.
- Team and roles: Owners, admins, members and viewers, with unlimited team members on every plan.
- Usage you can see, with a limit you set: See usage as it happens, set a limit on extra usage, and Kina pauses new work at the line.
- API and command line: Reach BYOM from your own code or your own agent, through the same approval gate.
- Returns and order changes: Returns, address changes, cancellations and replacements prepared where your policy allows, each approved before it happens.
- Escalation: When a ticket needs a person, Kina says so, with the reason and what it already found.
- Campaigns drafted for you: Paid search, organic social and email campaigns drafted for your approval, each aimed at stock you can ship.
- Product and landing page proposals: Pages rewritten for the buyer, proposed as changes you approve and can undo.
- Experiments: Try a change on part of your traffic and see the result before you keep it.
- Who shares your shelf: See which stores AI shopping assistants put beside yours for the same question, and why.
- Question coverage: The questions buyers ask about your products, and which ones your pages already answer.
- Read again after the fix: After a fix is approved, Kina reads the page again as an AI shopper and shows you the difference.
- Start it when you choose: Run a Rail from its page when you choose, with a dry run first if you want one.
- Evidence at every stage: Each stage shows what it produced and what the check said, so a stopped run tells you where and why.
- Stop, retry, result: Stop a run at any moment, retry a failed stage, and read the result as a record.

## Questions

- What is BYOM? BYOM is software for commerce brands. Kina, its AI operator, works across your store, helpdesk and growth: it does the work, you approve every change, and every change is recorded.
- What is Kina? Kina is the AI operator in BYOM. Kina reads your store and helpdesk, gathers the evidence and proposes the change. You approve every change.
- What is in BYOM? HQ, Kina and Workspace for the day to day. Customer Service and Growth Engine for the work. Readouts and Impact for results. Approvals and records for every change, Rails for the jobs Kina does on repeat, and Integrations for the tools you already run.
- Which tools does BYOM connect to today? Shopify, BigCommerce and Adobe Commerce stores, the Gorgias, Zendesk and Freshdesk helpdesks, and the rest of your stack in Integrations.
- Can Kina change my store without approval? No. Every write is a card you sign. A named person approves, you set when a second person is needed, and riskier changes ask you to confirm it's you.
- Can I undo a change? Supported changes can be undone for 24 hours. The undo is approved like any other change, and it is recorded.
- What does the first week look like? On day one your store and helpdesk are connected, Kina learns your brand from your own site, and it answers from your own products, orders, stock and tickets. In the first week drafted replies wait in Customer Service and the first changes arrive as cards. You approve, and it is recorded. HQ opens every day on what needs you and what Kina did.
- What does BYOM cost? Plans start at £200 a month for Explore, with unlimited team members, every integration and the whole product included. Plans differ by scheduled tasks and included AI credits. There is no revenue share and no fee per resolution.
- Does BYOM replace my team? No. It gives the team you have the reach of a bigger one. Kina does the reading, drafting and checking; your people make the decisions, and every decision is recorded.
- What does BYOM add around the AI? Your tools connected, a memory of how you work, a check on every draft, an approval gate and a record of each change. BYOM provides all of that, built for commerce.
- Are Kina and BYOM the same thing? No. Kina is the assistant that does the work. BYOM is the system around Kina, and where your approvals, records and rules are kept.
- Can we choose the model? Yes. Run the Kina model that comes with your plan or bring your own, and switch when a better one arrives. Everything you have built stays in place.