# BYOM

> BYOM gives ambitious ecommerce brands an AI operator called Kina that reads their store and helpdesk, drafts the work and proposes each change as an Action. A named person approves every change, BYOM writes it once, and every change leaves a receipt, with undo on supported writes for 24 hours.

Kina does not run your business. It gives you the reach to run more of it yourself. You stay the approver. Kina stays accountable. Commerce on rails.

Status: BYOM is in pilot with a small group of commerce brands. byom.co shows a waitlist while the full site is prepared; join it at https://byom.co to be invited in order. Status labels below mark each capability Available (in merchants' hands today) or Launching (being built). Prices are in GBP per month. Contact: hello@byom.co. Facts last checked 2026-09-13.

## For agents

- [Full detail as markdown](https://byom.co/llms-full.txt): every page of the BYOM site in one file, including pricing, trust, Rails and connections.
- [Waitlist](https://byom.co/): join to be invited to BYOM.
- [Sitemap](https://byom.co/sitemap.xml)

## Product

- BYOM, one AI operator for your store and helpdesk: BYOM gives ambitious ecommerce brands one AI operator, Kina, across their store and helpdesk. Kina drafts the work, you approve every change, and every change leaves a receipt.
- Product, BYOM commerce operator: HQ, Kina, Workspace, Connections and Actions today, with Rails launching, and a receipt for every change.
- Kina, ask about your store by chat or voice: Kina reads your store and helpdesk, gathers the evidence and drafts the work. You approve every change, and every change leaves a receipt.
- Approvals: nothing changes in your store until you say yes: Kina brings every change to your store as a card: what it does, the evidence, what it touches, its risk band and whether it can be undone. A named person on your team decides.
- Receipts: a record of every change, run and undo: What changed, who approved it, on what evidence, what your store confirmed, and whether it can be undone. Runs leave receipts too, and the whole record is yours to export.
- Rails: jobs Kina does on repeat, checked at every stage: A Rail is a job Kina does for you on repeat, checked at every stage and signed off by you before anything touches your store. Every run ends with a receipt. Launching.
- HQ, Workspace and shared memory: HQ opens on what needs you. Workspace keeps every job on one board with Kina working the same cards. Shared memory means you tell Kina once and the whole team benefits.
- Pricing, BYOM plans in GBP: Explore £200, Starter £500, Growth £1,000 and Scale £2,000 a month. No revenue share, no transaction fees, no fees per resolution.

## Shopify app

- BYOM Shopify app, connect your AI to your store: Connects the AI assistant a merchant already uses to their Shopify store, with a confirm step before every change, receipts, undo and an AI shopping readiness scan. Free plan with 2,000 reads and 100 confirmed changes a month.
- AI shopping readiness, be found by AI shoppers: The readiness scan in the BYOM Shopify app shows how AI shoppers see your products, why any are invisible, and the fixes to make, each confirmed by you.

## Solutions

- One operator across every tool you run: Every tool in your stack ships its own AI. BYOM gives you one operator above them: one approval gate, one set of receipts, one undo.
- Customer service: keep your helpdesk, give it the whole business: Keep your helpdesk. BYOM connects it to the rest of your business, so Kina drafts every answer with the full picture and a person on your team approves every reply. The four helpdesks connect today; a drafted reply on every ticket, sent through your helpdesk once approved, is launching.
- Growth engine: On every paid BYOM plan today: what to push next from your live catalogue, Creative Studio making ad creative from your own product photos, and growth approvals in place. Launching: every campaign read beside the stock and margin behind it, what to make, stop and try, and spend changes you approve.
- Agencies, recommendations your clients can act on: Work inside your client's BYOM with their data in view. Your recommendations arrive as Actions they approve, and every change leaves a receipt in their account.
- BYOM for founders: BYOM for founders and owners: one AI operator that gathers the context, drafts the work and waits for your approval, with a receipt for every change.
- BYOM for marketing: BYOM for marketing leaders: get products found by AI shoppers, fix catalogue content in bulk with approval, and keep campaigns pointed at stock you can sell.
- BYOM for customer service: BYOM for heads of customer service: every ticket beside your products, stock and policy, with Kina drafting answers your team approves.
- BYOM for technology: BYOM for technology leaders: one approval gate and one record for every AI that touches the store, with named approvers, receipts and your own model keys.
- BYOM for ecommerce and operations: BYOM for ecommerce and operations leads: catalogue fixes proposed in bulk, a workspace for the work in flight, and repeat jobs moving on rails with approval.

## Connections

- BYOM and your stack, connections and approved writes: Shopify, Gorgias, Zendesk, Intercom and Freshdesk are available today and stay your systems of record. BigCommerce, Klaviyo, Meta and Stripe are launching.
- BYOM and Shopify: Kina reads your catalogue and stock; BYOM writes approved product updates. Available.
- BYOM and Gorgias: Gorgias tickets read into one inbox beside your product records. Kina drafts the answer for you to approve. Available.
- BYOM and Zendesk: Zendesk tickets read into one inbox with the requester's history. Kina drafts the answer for you to approve. Available.
- BYOM and Intercom: Intercom conversations join the same inbox, each beside the contact's history. Kina drafts the answer for you to approve. Available.
- BYOM and Freshdesk: Freshdesk tickets read into one inbox with the requester's history. Kina drafts the answer for you to approve. Available.
- BYOM and BigCommerce: Kina works across your BigCommerce store, with every change approved by you and kept on a receipt. Launching.
- BYOM and Klaviyo: Kina sees your email marketing beside what actually sold, so every send is aimed at stock you can ship, approved by you. Launching.
- BYOM and Meta: Kina sees your ad spend beside stock and margin, so spend follows the products you can sell, with every budget change approved by you. Launching.
- BYOM and Stripe: Kina brings payments into view beside the order and the conversation, with refunds inside your policy approved by you. Launching.

## Company

- Trust: you stay the approver, Kina stays accountable: Kina can draft any change, but only a named person on your team can let it touch your store. Every change leaves a receipt, supported changes can be undone for 24 hours, and your data is stored in the UK.
- About BYOM: BYOM gives entrepreneurs the reach to run more of their business themselves. The thesis, and the product status.
- Book a demo: An hour on the demo store: evidence, the confirm card, the change going through and the receipt it leaves.
- Why Kina: Kina is named after kinase, the working part of the CDKL5 protein. BYOM is built by a founder whose daughter lives with CDKL5 deficiency disorder, and part of the profit BYOM makes goes to research.

## Resources

- Approval estimator, your weekly approval load: An interactive estimate of how many Actions Kina would bring you each week by risk band, and the minutes of approval that takes, with every assumption shown.
- BYOM for AI assistants, the facts: A plain summary of what BYOM is, what it does, what it costs and what is launching, written to be read by AI assistants.
- Changelog, what shipped and what is launching: Dated entries for the product, the Shopify app and connections, with what is launching next.
- Blog: notes for ambitious commerce brands: Practical notes for ambitious commerce brands: being found by AI shoppers, connecting the AI you already use safely, handing real work to Kina and keeping a receipt for every change.

## Blog

- The ladder every ambitious brand can climb.: From a store AI shoppers can find, to your own AI working on your store, to an operator that takes real work off your plate. You stay in charge on every rung.
- Can AI shoppers see your store?: What AI shopping assistants read when they look at your store, and the practical fixes that make your products easy to find, compare and buy.
- Connect the AI you already use to your Shopify store, safely.: Your assistant can read your catalogue and propose real changes. You confirm each one, every change leaves a receipt, and product changes can be undone.
- You stay the approver. Kina stays accountable.: Inside BYOM, every change Kina proposes passes one gate with a named approver, a risk band and a receipt. That gate is what lets you hand over more.
- Get back the hours that were never the business.: Founders start brands to build something, and the admin grows anyway. Kina drafts that work and brings it to you, so your hours go where the brand grows.
- Every change leaves a receipt.: Receipts and undo are what make it safe to move quickly. When you can see every change and put supported ones back, saying yes gets easy.
- What a Rail will be.: A Rail is a job Kina does for you on repeat, checked at every stage and signed off before anything touches the store. Here is the shape of it, ahead of the first one going live.
- Your first 30 days with BYOM.: Connect your store, see how AI shoppers read it, approve the first changes Kina drafts and build a trail of receipts. The first month, step by step.

## Optional

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