# Kina, the AI operator in BYOM

URL: https://byom.co/kina  
Markdown: https://byom.co/kina.md  
Last updated: 2026-10-04

> Kina reads your store, helpdesk and growth tools, gathers the evidence and drafts the work. You approve every change, and every change is recorded.

## What Kina is

Kina is the AI operator in BYOM. Ask by chat or on a voice call.

Kina does the work. BYOM is the system around Kina that keeps you in control.

Kina does not run your business. It gives you the reach to run more of it yourself.

You stay the approver. Kina stays accountable.

## What Kina reads

- Catalogue: your catalogue and stock, from Shopify today.
- Conversations: tickets from Gorgias, Zendesk and Freshdesk, in the customer's own words.
- Orders and customers: order and customer answers from your Shopify data.

## Things to ask

- What needs me today?
- Which products are customers asking the most questions about?
- Which products are running low on stock?
- Draft a reply to this ticket with the product details.
- Tidy the descriptions on these products and show me the changes.

## How you stay in charge

- Every change waits for your approval.
- A person on your team signs off the work Kina drafts.
- Riskier changes ask you to confirm it's you.
- Every change is recorded.

## Kina capabilities

- Kina by chat: Ask about your store and helpdesk and get answers from live data.
- Kina by voice call: Call Kina, talk through the business and hand over the work, with a record of the run.
- Clarifying questions: When a request could mean more than one thing, Kina asks, with answers you can pick in one tap.
- One helpdesk inbox: Tickets and conversations from Gorgias, Zendesk and Freshdesk read into one inbox.
- Drafted helpdesk answers: Kina drafts the answer from the ticket, your product records and your policy, for you to approve.
- Helpdesk replies sent from BYOM: Kina drafts the reply, you approve it, and BYOM sends it through your helpdesk with a record of what happened.
- Conversations that keep their place: Come back to a conversation days later and Kina still has the thread, and what was decided in it.
- Work Trace: See what Kina read, asked and checked on the way to an answer.
- Approve in the conversation: When Kina's work needs a decision, the card appears in the conversation and one tap approves or declines it.
- Long work in the background: Hand Kina a job that takes an hour and get on with yours. It reports back when it is done, with a record of what happened.
- Work from your files: Give Kina a spreadsheet, a brief or a photo and it works from the file.
- Scheduled work from a sentence: Say every Monday and Kina sets the job up as a scheduled task you can see, change and stop.
- Skills: Ways of working Kina learns and reuses: how you write a product page, how you answer a complaint, how you name a campaign.
- Hand work to a person: Kina prepares the work, names who it is for, and follows up until it is done.

## Questions

- What is Kina? Kina is the AI operator in BYOM. Ask by chat or on a voice call. Kina reads your store and helpdesk, gathers the evidence and drafts the work. You approve every change, and every change is recorded.
- What can Kina read? Your catalogue, stock, orders and customers. Tickets from Gorgias, Zendesk and Freshdesk, in the customer's own words. Your voice, your policies and what Kina must never say, from the memory your team approves. Kina researches beyond your store when a question needs it, and shows its sources.
- How do I ask Kina? Type it, or call Kina and say it. You can ask what needs you today, which products customers are asking about, which products are running low on stock, for a draft reply with the product details, or for descriptions tidied with the changes shown.
- Does Kina change the store or reply to customers on its own? No. Every change waits for your approval, and you can approve it in the conversation. A person on your team signs off the work Kina drafts, and an approved reply is sent through your helpdesk, once.
- Does Kina show what it read? Yes. Every draft arrives with what Kina read to reach it. Kina shows its working, step by step, so you can see how it got there.
- Can Kina approve its own changes? No. Kina cannot approve its own changes, or its own memories. You stay the approver. Kina stays accountable.
- Which model does Kina run on? The Kina model that comes with your plan, or a model you bring. Switch whenever a better one arrives. Your integrations, memory, rules and records stay where they are, and the same approval gate applies.
- Who checks Kina's work? The judgment engine checks it before it reaches you, and then a named person on your team decides. Kina writes. The judgment engine checks. You decide.
- Does Kina run my business? No. Kina does not run your business. It gives you the reach to run more of it yourself.
- What if Kina is wrong? A separate check reads the work before it reaches you, a person approves every change, and supported changes can be undone for 24 hours. Every change is kept in a record of what it rested on, so a wrong one is found, not guessed at.