# BYOM | One AI operator for every person in your commerce brand

URL: https://byom.co/  
Markdown: https://byom.co/index.md  
Last updated: 2026-10-14

> BYOM is the AI operating layer for the people in a commerce brand: each person gets Kina, an AI operator that works across the store, the helpdesk and the growth tools their job needs. Kina does the work, you approve every change, and every change is recorded.

## What BYOM is

BYOM is software for commerce brands. Kina, its AI operator, reads the store, helpdesk and growth tools a brand already runs, does the work and proposes each change as an Action. An independent judgment engine checks the work, a named person approves every change, BYOM writes it once, and every change is recorded, with undo on supported writes for 24 hours.

Kina does not run your business. It gives you the reach to run more of it yourself.

You stay the approver. Kina stays accountable.

Commerce on rails.

## Who it is for

- Brands whose teams already use AI in separate accounts and want one governed place to put it to work across the business, on the model they choose.
- Independent and growing ecommerce brands that want more reach without a bigger team. BYOM connects Shopify today.
- Founders and small teams who want AI to take on real store and support work while they keep every decision.
- Merchants who already use an AI assistant and want it connected to their Shopify store safely (the free BYOM Shopify app).
- Agencies that advise ecommerce brands and want recommendations the merchant can approve and act on.

## The ladder

| Rung | What you get | Where |
| --- | --- | --- |
| 1. Connect | Connect the AI you already use to your Shopify store, with confirm before change, a record of each one and undo. | BYOM Shopify app |
| 2. Get seen | Run the AI shopping readiness scan and confirm the fixes that help AI shoppers read your store. | BYOM Shopify app |
| 3. Hand Kina real work | Kina reads your store and helpdesk, drafts the work and brings it to you in HQ and Workspace. | BYOM |
| 4. Approve every change | Actions with a named approver, risk bands, a record of each one and undo on supported changes. | BYOM |
| 5. Put the work on rails | Rails: jobs Kina does for you on repeat, checked at every step and approved by you before anything touches the store. | BYOM |

## Inside BYOM

- HQ: The daily home. What needs you today, and what Kina did since you last looked.
- Kina: The operator, by chat or voice call. Reads your store and helpdesk, gathers the evidence and drafts the work.
- Workspace: The board of work in progress, so every job has an owner and a next step.
- Customer Service: Your helpdesk, joined to the rest of the business. Kina drafts every answer with the order, the product and your policy beside it, and your team approves what is sent.
- Growth Engine: Everything from insight to impact: what deserves the spotlight, the creative, the campaign, whether buyers can find you, and what the work did.
- Readouts: Boards built from your own data. Ask for a figure in words, see where it came from, and set a Watch to tell you when it moves.
- Integrations: Shopify, Gorgias, Zendesk and Freshdesk. Credentials are encrypted and never shown to Kina.
- Approvals: The approval gate. A named person approves, and you set when a second person is needed. Riskier changes ask you to confirm it's you, and a declined change keeps its reason.
- Receipts: What changed, who approved it, on what evidence, and whether it can be undone. Export the record any time.
- Rails: Jobs Kina does for you on repeat, checked at every step and approved by you before anything touches your store.
- The judgment engine: An independent check on Kina's work before it reaches you or your store. It never writes and never approves a change.

## The loop

- 01 Propose: Kina drafts the change with its evidence.
- 02 Approve: A named person on your team signs it.
- 03 Execute: BYOM writes it once.
- 04 Prove: A receipt records what happened, with undo on supported writes.

## Free Shopify app

BYOM: AI Connector & Control: Connects the AI assistant a merchant already uses to their Shopify store, with a confirm step before every change, a record of each one, undo and an AI shopping readiness scan.

Free plan: 2,000 reads a month, 100 confirmed changes a month, 3 stores, 30-day activity log. Coming to the Shopify App Store.

## Built for control

- Approval: Every write to your store is an Action. A named person approves, and you set when a second person is needed. Riskier changes ask you to confirm it's you.
- Receipts: Every change is recorded: what changed, who approved it, on what evidence, and whether it can be undone. Export the record any time.
- Undo: Supported writes can be undone for 24 hours, and the undo is recorded too.
- Execution once: An approved change is written once.
- Credentials: Credentials are encrypted and never shown to Kina.
- Judgment engine: An independent check on Kina's work before it reaches you. It never writes, never approves a change and is never trained on your data.

## Pricing

Unlimited team members on every plan. No revenue share. No transaction fees.

| Plan | Price per month | Team members | Scheduled tasks | AI credits included |
| --- | --- | --- | --- | --- |
| Explore | £200 | Unlimited | 5 | £30 |
| Starter | £500 | Unlimited | 15 | £100 |
| Growth | £1,000 | Unlimited | 25 | £150 |
| Scale | £2,000 | Unlimited | Unlimited | £600 |

## Get started

- Book a call: https://byom.co/contact
- Start with the free Shopify app: https://byom.co/shopify-app
- Sign in: https://app.byom.co