# Growth Engine: from insight to impact, with your approval on every change | BYOM URL: https://byom.co/growth-engine Markdown: https://byom.co/growth-engine.md Last updated: 2026-10-04 > Kina is the AI operator in BYOM. Six rooms on every paid plan: what deserves the spotlight, the creative, the campaign, whether buyers can find you, and what the work did. ## In one line Ad tools make ads. Kina knows what to sell, how to sell it, when to stop, and what to try next. ## Six rooms - Overview: Everything from insight to impact. What needs a decision, what is in flight and what the last changes did, on one page. - Products: What deserves the spotlight? The products worth featuring next: in stock, on a live offer, with a photo to build from, and not coming back in returns. - Creative: Make the whole world. Creative Studio: ads, scenes, placements and concept video made from your own catalogue photo, with the cost shown first. - Campaigns: One idea. Every channel. One brief carried across channels, read beside the stock and margin behind it. - Discovery: Know if buyers can find you. How AI shopping assistants read your products, what is missing, and the fix to approve. - Results: See what the work did. Each approved change checked against where it started, with a clear call when the result is still open. ## How it thinks Every growth decision joins four kinds of truth your ad platform cannot see together, then runs one loop on repeat. Kina only learns from what BYOM can point back to. No winner badge without the evidence behind it, and no platform number quietly promoted to a business result. - Commerce truth: Product, variant, stock cover, margin, sales, fulfilment and returns. - Customer truth: Reviews, support themes, objections and the questions customers keep asking. - Channel truth: Spend, delivery, clicks, cost per result, frequency and creative fatigue, by placement. - Brand and governance truth: Approved claims, voice, offer rules, rights, cost ceilings and who approves what. - Observe: Stock, margin, returns, spend and what customers ask, read together. - Decide: What to push, make, hold, stop or learn, with the evidence beside it. - Create: Creative from your own product photo, cost shown first. - Govern: A named person approves anything that spends or publishes. - Distribute: The approved idea, in its exact form, on each channel. - Monitor: Watches and stop rules belong to the campaign from the day it starts. - Learn: What the work did becomes the next brief's starting point. ## The problems it solves - Spend runs ahead of stock: Ad platforms keep pushing a product after the warehouse runs low, and keep charging for clicks you cannot fulfil. - Return on ad spend hides the returns: A campaign can look like a winner in the ad account and lose money once the parcels come back. - Creative is the bottleneck: Every placement wants its own shape and every angle needs a test, and the queue for new assets never gets shorter. - Nobody joins the numbers: Spend lives in the ad account, stock in the store and margin in a spreadsheet. Nobody puts the three on one page before the call. ## Make it: Creative Studio Pick a product from your catalogue, choose the job and the shape, see the cost, then make it. The product in the ad is the one you sell. - Product ad image (Image): Your product, shot for an ad, from your own catalogue photo. - Lifestyle image (Image): Your product in a setting, without changing the product. - Change the background (Image): Your product on a plain or branded background. - Reformat for a placement (Image): The same photo refitted for feed, stories or widescreen. Only the frame around the product is extended. - Test thumbnail (Image): A fast, cheap still to test an angle before you commit to production. - Concept video (Video): A 5 or 10 second draft animated from your product photo, to judge an angle. - Copy variants (Copy): Headline, body and call to action in more than one tone, in a campaign brief you can export. - The cost before you make it: Every job shows its price before anything is made. Media generation is priced separately from your plan. - Your product, never invented: Every job starts from your catalogue photo, so nothing about the product is made up. - Refuses what it should: No face swaps, likenesses of real people, adult content, copied styles or regulated claims. - Never mistaken for results: Made work is labelled as not yet run, so it is never read as an ad that performed. - Published once you approve: Send finished creative to your ad accounts as an Action you approve, with a record of what happened. ## Watch it: ad spend beside stock - Stock before spend: Every campaign read beside the stock behind it, so spend that runs ahead of supply is flagged before the product sells out. - Margin after returns: A campaign that sells and then comes back in returns shows up as the cost it really is. - Money that sells nothing: Ads that spend and bring no sales are totalled and shown first, so the leak is the first thing you see. - What converts for you: Video against static, compared on what each costs per sale in your own account. - Ad platforms: Meta, Google Ads and TikTok Ads. ## Decide it: what to sell, make, stop and try - What to sell: The products worth featuring next: in stock, on a live offer, with a photo to build from, and not coming back in returns. Sources: Your live catalogue. - What to make: Repeat demand set against supplier lead time, so you reorder before the gap opens. Sources: Orders, lead time. - What to stop: Spend pointed at products that cannot ship, or that lose money after returns. Sources: Ad spend, returns, margin. - What to try: Creative angles and shapes drawn from what actually sold for your store. Sources: Your ads, order mix. - Plan the volume: How many new ads your spend target needs to keep winners coming, from your own assumptions or published benchmarks. ## Approve it and prove it Kina proposes. A named person on your team approves. Nothing publishes and no budget moves until you approve it, and every change is recorded. - Approve it in place: Growth changes Kina proposes wait on the growth page for a named person to approve, with the evidence beside them. - Time saved, estimated: The hours and money Kina's work is estimated to save, clearly marked as estimates from your own assumptions. - Found by AI shoppers: Discovery reads your products again after each approved fix, so you can see whether buyers and their assistants can now find them. - Followed forward: Before and after records: each approved change checked against where it started, with a clear call when the result is still open. - Creative Genome: A memory of what worked for your brand: the angle, the shape, the product and what it sold, so the next brief starts from your own results. - The Ads Rail: Strategy, creative, campaign, approval, monitoring and proof as one job Kina does on repeat, checked at every step. ## Questions - Does Kina publish ads or change budgets on its own? No. Kina proposes and a named person on your team approves. Nothing publishes and no budget moves before that, and every change is recorded. - Is the creative generic AI imagery? No. Every Creative Studio job starts from your own catalogue photo, so the product stays the one you sell. Video is a short concept draft to judge an angle before you commit to production. - What is in Growth Engine? Six rooms on every paid BYOM plan: Overview, Products, Creative, Campaigns, Discovery and Results. What to push next from your live catalogue, Creative Studio, campaigns read beside stock and margin, how AI shopping assistants read your products, and what each approved change did. - How is media generation priced? Media generation is priced separately from your plan, and Creative Studio shows the cost of each job before anything is made. The rest of Kina's work counts against the AI credits in your plan. - Which ad platforms and marketing tools does it work with? Meta, Google Ads and TikTok Ads, with Klaviyo so email sends are aimed at stock you can ship. Your store, ad accounts and email tool stay the systems of record. - What is Discovery? Discovery shows whether buyers can find you when they ask an AI shopping assistant. It reads your products the way those assistants do, names what is missing, proposes the fix as a change you approve, and reads again afterwards. - How does Kina decide what worked? Results keeps three things apart: what the channel reported, what your store recorded, and any attribution evidence. A platform number is never promoted to a business result on its own, and a causal claim is only made from an experiment or holdout; otherwise Results says not established. Kina only learns from what BYOM can point back to. - Does it replace my agency or media buyer? No. BYOM works across the tools and people you already have. An agency can work inside your BYOM, and its recommendations arrive as Actions you approve. - What will Creative Studio refuse to make? Face swaps, likenesses of real people, adult content, work in a copied style, and regulated claims. ## Growth capabilities - Growth engine: Six rooms on every paid plan, from insight to impact: Overview, Products, Creative, Campaigns, Discovery and Results. - Creative learning: See what made your best ads work, so you can repeat it. - Impact tracking: Before and after records: each approved change followed forward against where it started. - Estimated impact: The hours and money Kina's work is estimated to save, clearly marked as estimates from your own assumptions. - Creative Studio: Ad images, backgrounds, placement shapes, test thumbnails and short concept videos made from your own product photo, with copy variants in the campaign brief. The cost shows before anything is made; media generation is priced separately. - Campaigns read beside stock and margin: Kina reads every campaign beside the stock and margin behind it, and flags spend running ahead of supply and ads that sell nothing. - Spend changes you approve: Pausing a campaign, moving budget or publishing creative comes to you as an Action with its evidence, and is recorded. - Growth Engine: Discovery: Know if buyers can find you: how AI shopping assistants read your products, what is missing, and the fix to approve. - Campaigns drafted for you: Paid search, organic social and email campaigns drafted for your approval, each aimed at stock you can ship. - Product and landing page proposals: Pages rewritten for the buyer, proposed as changes you approve and can undo. - Experiments: Try a change on part of your traffic and see the result before you keep it. - Who shares your shelf: See which stores AI shopping assistants put beside yours for the same question, and why. - Question coverage: The questions buyers ask about your products, and which ones your pages already answer. - Read again after the fix: After a fix is approved, Kina reads the page again as an AI shopper and shows you the difference. ## Growth connections - Klaviyo: Kina sees your email marketing beside what actually sold, so every send is aimed at stock you can ship, approved by you. - Meta: Kina sees your ad spend beside stock and margin, so spend follows the products you can sell, with every budget change approved by you.