# BYOM for marketing

URL: https://byom.co/for/marketing  
Markdown: https://byom.co/for/marketing.md  
Last updated: 2026-10-04

> BYOM for marketing leaders: every campaign read beside the stock, margin and returns behind it, creative made from your catalogue, and your approval first.

## For the CMO or marketing manager

The weekly growth call gets made on a hunch.

Spend lives in the ad account, stock in the store, margin in a spreadsheet, and the creative queue never shrinks. Growth Engine puts the whole business behind every campaign, and you approve every change.

## The problems

- Spend runs ahead of stock: The ad platform keeps pushing a product after the warehouse runs low, and keeps charging for clicks you cannot fulfil.
- The ad account hides the returns: A campaign can look like a winner on return on ad spend and lose money once the parcels come back.
- Creative is the bottleneck: Every placement wants its own shape and every angle needs a test, and the queue for new assets never gets shorter.
- AI shoppers cannot read the catalogue: Missing sizes, thin descriptions and unclear policies keep good products out of AI answers, and nobody owns the fix.

## How BYOM helps

- Campaigns read beside the stock: Kina flags a campaign outrunning its stock and proposes the pause or the switch. You approve it, and it is recorded.
- What to sell, make, stop and try: Read from ad performance, stock, margin and returns together, not from the ad account alone.
- Creative from your own catalogue: Creative Studio turns your product photos into ads, scenes and short films in your brand's style, with the cost shown before you make anything.
- Found by AI shoppers: Discovery shows what assistants can and cannot read, product by product, with the fix drafted for your approval.
- Results with the evidence: Each approved change is checked against where it started. No winner badge without the evidence behind it.
- On brand, every time: Drafts follow your store's existing voice and product facts, ready for approval.

## Questions to ask Kina

- Which campaigns are pointing at products running low?
- What should we push next, given stock and margin?
- Make three ad concepts for our best seller from its catalogue photo.