# BYOM features: everything Kina and BYOM do, on one page | BYOM URL: https://byom.co/features Markdown: https://byom.co/features.md Last updated: 2026-10-01 > Everything BYOM does, on one page. Every feature, grouped by the job it does, with a plain line on what it does for you. Every paid plan includes the whole product. Plans differ by scheduled tasks and included AI credits. ## Kina The AI operator. Ask by chat or by call. - Kina by chat: Ask about your store and helpdesk and get answers from live data. - Kina by voice call: Call Kina, talk through the business and hand over the work, with a record of the run. - Clarifying questions: When a request could mean more than one thing, Kina asks, with answers you can pick in one tap. - Conversations that keep their place: Come back to a conversation days later and Kina still has the thread, and what was decided in it. - Work Trace: See what Kina read, asked and checked on the way to an answer. - Approve in the conversation: When Kina's work needs a decision, the card appears in the conversation and one tap approves or declines it. - Long work in the background: Hand Kina a job that takes an hour and get on with yours. It reports back when it is done, with a record of what happened. - Work from your files: Give Kina a spreadsheet, a brief or a photo and it works from the file. - Scheduled work from a sentence: Say every Monday and Kina sets the job up as a scheduled task you can see, change and stop. - Skills: Ways of working Kina learns and reuses: how you write a product page, how you answer a complaint, how you name a campaign. - Hand work to a person: Kina prepares the work, names who it is for, and follows up until it is done. ## HQ and Workspace Where the day starts and where the work is tracked. - HQ daily home: Opens on what needs your decision and what Kina did since you last looked. - Workspace board: A board of work in progress, so every job has an owner and a next step. - Recurring work: Every job Kina does on a schedule, in one list in Workspace, with its history and a pause on each. - Morning briefing: A briefing when you open HQ: what changed overnight, what needs you, and what Kina has lined up for the day. - Comments, to dos and files on every card: Talk about the work on the card itself: comments, to dos, attachments and labels, with Kina in the thread. - Activity: Everything Kina and your team did, in one stream, each entry linked to the card, Action or run it concerns. - Notifications: One inbox for what needs you: approvals, failures, reconnects and billing, each linked to the thing it concerns. - What Kina makes, kept: Every draft, report and file Kina produces stays on the card that asked for it. ## Customer Service Every answer drafted with the order, the product and your policy beside it. - Drafted helpdesk answers: Kina drafts the answer from the ticket, your product records and your policy, for you to approve. - Helpdesk replies sent from BYOM: Kina drafts the reply, you approve it, and BYOM sends it through your helpdesk with a record of what happened. - Refunds: Refunds prepared by Kina, checked against your policy before you sign. - Customer Service: Knowledge: The policies, product facts and answers Kina may use, each with its source, approved by your team. - Customer Service: Try it: Ask Kina a customer's question and see the answer it would give, before any customer does. - Customer Service: Permissions: Choose, job by job, what Kina may prepare and how much approval each one needs. - Customer Service: Topics: What customers keep asking about, grouped, with the products and pages behind each question. - Customer Service: Quality: Where answers fell short and why, grouped by cause, so the fix goes to the source. - Returns and order changes: Returns, address changes, cancellations and replacements prepared where your policy allows, each approved before it happens. - Escalation: When a ticket needs a person, Kina says so, with the reason and what it already found. ## Growth Engine From insight to impact: products, creative, campaigns, discovery and results. - Growth engine: Six rooms on every paid plan, from insight to impact: Overview, Products, Creative, Campaigns, Discovery and Results. - Creative learning: See what made your best ads work, so you can repeat it. - Impact tracking: Before and after records: each approved change followed forward against where it started. - Estimated impact: The hours and money Kina's work is estimated to save, clearly marked as estimates from your own assumptions. - Creative Studio: Ad images, backgrounds, placement shapes, test thumbnails and short concept videos made from your own product photo, with copy variants in the campaign brief. The cost shows before anything is made; media generation is priced separately. - Campaigns read beside stock and margin: Kina reads every campaign beside the stock and margin behind it, and flags spend running ahead of supply and ads that sell nothing. - Spend changes you approve: Pausing a campaign, moving budget or publishing creative comes to you as an Action with its evidence, and is recorded. - Growth Engine: Discovery: Know if buyers can find you: how AI shopping assistants read your products, what is missing, and the fix to approve. - Campaigns drafted for you: Paid search, organic social and email campaigns drafted for your approval, each aimed at stock you can ship. - Product and landing page proposals: Pages rewritten for the buyer, proposed as changes you approve and can undo. - Experiments: Try a change on part of your traffic and see the result before you keep it. - Who shares your shelf: See which stores AI shopping assistants put beside yours for the same question, and why. - Question coverage: The questions buyers ask about your products, and which ones your pages already answer. - Read again after the fix: After a fix is approved, Kina reads the page again as an AI shopper and shows you the difference. ## Readouts Your own numbers, with the working shown. - Readouts: Boards built from your own data, with blocks you can edit. Ask for a figure in words and see where it came from. - Watches: A Watch tells you when a figure crosses the line you set. It never changes anything. ## Rails The jobs Kina does on repeat, checked at every step. - Rails: Jobs Kina does for you on repeat, checked at every step and approved by you before anything touches your store. Every run ends with a record of what happened. - Start it when you choose: Run a Rail from its page when you choose, with a dry run first if you want one. - Evidence at every stage: Each stage shows what it produced and what the check said, so a stopped run tells you where and why. - Stop, retry, result: Stop a run at any moment, retry a failed stage, and read the result as a record. ## Approvals A named person signs every change before it reaches your store. - Actions approval gate: Every write to a connected system is an Action signed by a named person on your team. - Approval levels you set: Owners and admins approve. Choose one approver or a second person for each kind of work, such as replies to customers. Kina never approves its own work. - Withdraw an approval: Changed your mind before a change runs? Withdraw the approval and it stops. - One list of approvals: Everything waiting for a decision and everything already decided, in one place: Waiting, Done and All. - Risk bands: Each Action carries a risk band before you sign, so the weightiest changes stand out. - Confirm it's you: Riskier changes ask you to confirm it's you. - Decline with a reason: A declined Action keeps your reason in the record. - Written once: An approved change is written once. - Approval notifications: Approval requests reach you in the app and by email. - Shopify product updates: BYOM writes approved product updates to your store. - Price edits in the BYOM app: Price changes as approved Actions in the BYOM app, with the same confirm card and record. Today, price edits run in the BYOM Shopify app. ## The judgment engine An independent check on the work, before it reaches you. - The judgment engine: An independent check on Kina's work before it reaches you or your store. It answers narrow questions about the work, never writes, and never approves a change. - What Kina must never say, checked by meaning: What you tell Kina never to say is checked in any wording, not only the exact words you wrote down. - Hidden instructions caught: Instructions hidden in the product text, tickets and web pages Kina reads are flagged and treated as data, never followed. - Four plain answers: Every check ends in one of four states: Confirmed, Needs you, Unclear or Unavailable. Never a percentage, and an unavailable check says so. ## Receipts The record of every change, with undo where supported. - Receipts: What changed, who approved it, on what evidence, and whether it can be undone. - Governance export: Export the record any time. - Undo for 24 hours: Supported changes can be undone for 24 hours, and the undo is recorded too. ## Integrations Your store and your helpdesk, read into one place. - Shopify catalogue reads: Kina reads your catalogue and stock. - Shopify order and customer reads: Kina answers order and customer questions from your Shopify data. - One helpdesk inbox: Tickets and conversations from Gorgias, Zendesk and Freshdesk read into one inbox. - Credential ownership: Credentials are encrypted and never shown to Kina. ## Brand Memory and the first hour Kina learns your brand from your own site before it does anything, and your team approves what it keeps. - Brand Memory: Your voice, your policies and what Kina must never say, learned from your own site with a source for each, and approved by your team before Kina uses it. - Your site read first: Before anything else, Kina reads your own site and learns your brand, products and policies from it, with a source for each fact. - Known unknowns: What Kina could not learn from your site is listed as a question for you, never guessed. - A real job in the first hour: Onboarding ends with a real job on your real store, not a tour. ## Platform What Kina runs on, and what stays yours. - Bring your own model or endpoint: Run Kina on the Kina model that comes with your plan, or bring your own model or endpoint and switch whenever a better one arrives. Your integrations, memory, rules and records stay where they are. Usage on your own keys is logged and stays off your BYOM bill, and the same approval gate applies whichever model drafts. - Your records stored in the UK: Durable data, approvals and records are held in the UK. - A private workspace for Kina: Kina works in a private workspace kept for your company alone. The keys to your store and tools never enter it. - Bring the assistants you already use: Connect the AI assistants your team already uses to BYOM. They see the same commerce data, propose work the same way and meet the same approval gate. - Team and roles: Owners, admins, members and viewers, with unlimited team members on every plan. - Usage you can see, with a limit you set: See usage as it happens, set a limit on extra usage, and Kina pauses new work at the line. - API and command line: Reach BYOM from your own code or your own agent, through the same approval gate. ## BYOM Shopify app: Connect your assistant The AI assistant you already use, working on your live store. - Connect your AI assistant: Connect the AI assistant you already use to your Shopify store. - Live catalogue reads: Your assistant reads your catalogue and stock live from the store. - Confirm before change: Every write is a proposal on a confirm card. Unconfirmed proposals expire quickly. - Product updates: BYOM writes approved product updates, each confirmed by you. - Receipts and activity log: What changed, when and who confirmed it. Activity log kept for 30 days on the free plan. - Undo product changes: An undo is a proposal that puts back exactly what was there, confirmed like any change. - Store text is treated as data: Instructions found inside product or catalogue text are reported to the merchant, never acted on. - Ask anything about your catalogue: Questions about products, variants, prices and stock answered from live store data. - Stock by location: Inventory levels across your store locations. - Order and customer reads: Your assistant answers order and customer questions. ## BYOM Shopify app: AI shopping readiness How AI shoppers see your products, and what to fix first. - Store pages, FAQ and product details AI can read: Proposed fixes for AI shoppers, each confirmed before the store changes. - AI shopping readiness scan: Scores the installed store product by product through Shopify, with a score trend scan by scan. - Catalogue health: The fields AI shoppers filter on, product by product. - How AI shoppers see your products: Search your store the way an AI shopper does and see which products come back. - Why a product is invisible: The exact reasons a product cannot be found by AI shoppers, and what would fix them. - AI traffic: Visits arriving from AI assistants. ## BYOM Shopify app: Store changes and oversight Every change confirmed first, and a record of what it did. - Collection updates: Collection titles, descriptions and SEO fields, proposed and confirmed like any change. - Redirects and site files for AI: Fix broken links with redirects and publish a summary AI can read of your store, each confirmed first. - Daily brief: What changed, what is waiting and what to look at next, on request in your assistant. - Did it work?: After a change, see what happened next for the products you changed. - Governance export: Export the record of every confirmed change for your team, client or auditor. - Shopify App Store listing: Coming to the Shopify App Store. ## Questions - Which features come with which plan? Every paid plan includes the whole product, from £200 a month: HQ, Kina, Workspace, Customer Service, Growth Engine, Readouts, Approvals and Rails, with a separate check on every draft and a record of every change. Plans differ by scheduled tasks and included AI credits. - Is every integration included? Yes. Every integration comes with every plan. - What is free? The BYOM Shopify app has a free plan with 2,000 reads, 100 confirmed changes, 3 stores and an activity log kept for 30 days. The full product starts at £200 a month. - Does Kina make changes without asking? No. Kina reads, researches and drafts freely, and every change to your store or a message to a customer waits for a named person on your team to approve it. Every change is recorded. - Can I see these features working on my own store? Yes. Book a call and see Kina work on a store before you decide.